CEB 2nd Most ‘Socially Devoted’ Airline In US Social Media

Manila Bulletin
November 7, 2012

The Philippines’ largest national flag carrier, Cebu Pacific was named 2nd most “Socially Devoted Brand” in the airline industry category by Socialbakers, a leading social media analytics company. The awards event was held recently in New York, as a culmination of Engage 2012: The Socialbakers Conference.

In its blog, Socialbakers cited CEB’s 85.46% response rate on its Facebook page when it ranked the airline 2nd. KLM Royal Dutch Airlines and Alitalia complete the top three most socially devoted airline category at 1st and 3rd respectively.

The top brands were assessed by Socialbakers Analytics engine, taking into account all pages in Socialbaker’s top Facebook charts worldwide. Key factors in the awards were fan engagement, response rates on wall posts and average response times.

“This recognition fuels our drive to further engage our passengers online, especially when it comes to seat sales, inquiries, weather updates, product innovations and new routes and destinations. We remain committed to bringing the latest news from CEB right to our guests’ mobile phones or computers, for their utmost convenience,” said CEB VP for Marketing and Distribution Candice Iyog.

CEB’s Facebook page (www.facebook.com/cebupacificair) currently has over 700,000 fans, while its Twitter account (@cebupacificair) has over 417,000 followers. Its YouTube channel (www.youtube.com/cebupacificair) also has over one million views.

The Engage 2012: The Socialbakers Conference was a one-day event focusing on social media, and included speakers from Nestlé, Facebook and Microsoft.

In its 16th year of operations, CEB had flown over 65 million passengers. It provides access to the most extensive network in the Philippines with 32 destinations and hubs in Manila, Cebu, Clark, Kalibo, Iloilo and Davao. It flies to 19 key international destinations: Bangkok, Beijing, Brunei, Busan, Guangzhou, Hanoi, Ho Chi Minh, Hong Kong, Incheon, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Shanghai, Siem Reap, Singapore, Taipei or Xiamen.

Between 2012 and 2021, CEB will take delivery of 19 more Airbus A320 and 30 Airbus A321neo aircraft orders. It is slated to begin long-haul services in the 3rd quarter of 2013, with the arrival of 4 Airbus A330 aircraft from 2013 to 2014.